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Manual de codiciaActor Brontis Jodorowsky sought to highlight the absurdity of current economic thought, exclusively focused on profit without limit. For this he created a fictional character named Hammer Clume, a fervent capitalist without scruples and supposed author of a bestseller titled "A Time for Global...
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El poder de un equipo positivoIn The Power of a Positive Team, Jon Gordon draws upon his unique team building experience as well as conversations with some of the greatest teams in history in order to provide an essential framework, filled with proven practices, to empower teams to work together...
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El hombre más rico de Babilonia (51.a edición)This timeless book reveals the key to success hidden in the secrets of the ancients. This celebrated bestseller offers an understanding of-and a solution to-personal money problems. This is the original classic that reveals the secrets to acquiring money, keeping money, and making money...
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Máxima eficaciaMaximum efficiency offers a comprehensive personal planning to help you achieve results that will transform your life with great rapidity. With Brian Tracy's proposals you will learn to focus on higher value activities to define their goals and take decisive action in seven key...
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El cliente pone las reglasThe former EVP of Walt Disney World shares indispensible Rules for serving customers with efficiency and excellence. Lee Cockerell knows that success in any business depends upon winning and keeping customers. Here, Lee not only shows why the customer always rules, but also the...
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Design Thinking para la innovacián estratégicaAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit...
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BrainfluenceLearn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's preference, what...
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Fish! - edicion revisadaThis is a new edition of one of the most important business books in the twenty-first century, an essential classic on the importance of teamwork and motivation. In this expanded and reenergized edition, the authors have added three more short stories of companies that...
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La empresa más feliz del mundoThis is the story of a biologist who inherits his father's two bookstores. Both are diametrically opposed and the only thing in common is that neither one makes a profit. The protagonist, after studying the operation of both, decides to make some changes in...
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El libro negro del emprendedorMost entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required to launch a business. Most of the literature is also obsessed with success stories, ignoring the much more...
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HolacraciaHolacracy is a revolutionary management system that redefines management, turning everyone into a leader. Holacracy distributes authority and decision-making throughout an organization, defining people not by titles, but by roles. Holacracy creates organizations that are fast, agile, and that succeed by pursuing their purpose,...
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Organízate con eficaciaGetting Things Done offers a complete system for downloading all those free-floating gotta-do's clogging your brain into a sophisticated framework of files and action lists--all to free your mind to focus on whatever you're working on. If we could just get really, really organized,...
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Ventas y marketing. Un solo corazónJantsch shows how to tackle a changing sales environment, whether you’re an individual or leading a sales team. He flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must develop a personal brand...
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Los resortes psicológicos de la ventaWe have been selling things since ancient times. Almost always we are trying to convince others of something, to do something or give us something. Therefore, whether or not you are a sales professional, the application of these psychological tricks produces a favorable change...
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¿Por qué motivar a la gente no funciona, y que sí?In this book, Fowler builds upon the latest scientific research on the nature of human motivation to lay out a tested model and course of action that will help leaders guide their people towards increased productivity and engagement, along with giving them a profound...
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Negociar lo imposibleNegotiation can be easy, but sometimes it is absolutely hopeless. Tensions escalate, people get aggressive, and no one is willing to back down. Harvard professor and negotiation adviser Deepak Malhotra shows how to defuse even the most potentially explosive situations and find success. /...
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Alibaba y Jack MaAn engrossing insider account of how a teacher built one of the world’s most valuable companies -rivaling Walmart & Amazon- and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings, founded and built Alibaba into...
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Mentalidad fuera de la cajaWhen faced with lagging personal or organizational performance, most of us instinctively look for quick-fix behavioral band-aids, not recognizing the mindset at the heart of our most persistent challenges. The Outward Mindset enables individuals and organizations to improve all aspects of their efforts. / Aunque...
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Equipos idealesWhether you’re a leader trying to create a culture around teamwork, a staffing professional looking to hire real team players, or a team player wanting to better yourself, this book will prove to be as useful as it is compelling. Lencioni tells the story...
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Juntos es mejorThis richly illustrated fable tells a delightful story of three kids who go on a journey to a new playground and take a stand for what they believe. The story is a metaphor for anyone looking to make a change or wondering how to...
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