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La transición al océano azulThis is the essential follow up to Blue Ocean Strategy, the classic global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence,...
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El síndrome Homer SimpsonCan we anticipate difficult situations knowing labor syndromes? This book is a formidable tool to identify the behaviors, emotions, and feelings that drive people in the business world to know our employees, our colleagues, our bosses and ourselves better through typical labor syndromes. /...
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Encuentra tu porquéWith this practical book, the author and his team synthesize their findings and provide practical tools for finding your purpose and being fulfilled. Everyone has the right to feel fulfilled with their work; the most important step in this endeavor is knowing the reason...
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La cuadrículaThe Grid provides a mental model to help you evaluate and refine your business. Reduce risk by considering the broader impact of strategic decisions and identify the root causes behind business challenges. Combining practical guidance with real-world examples, The Grid will bring you clarity and confidence. /...
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¿Realmente lo necesitas?Do you really need it? Pierre-Yves McSwee invites us to ask this simple question before making purchasing decisions that have a direct effect on our bank account. He questions the way we spend and insists on the need to create a financial margin. A...
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Empieza con el porquéSTART WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can...
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Escuela de bolsa. Manual de tradingIs it really possible to reduce your working hours and achieve economic independence by becoming a day-trader in the stock market? This Manual answers these and many other questions about the thrilling world of the stock market, so that anyone can start operating in...
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El código secreto del vendedorWhat makes a great salesperson? What beliefs, attitudes and behaviors are linked to being a top performing salesperson? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales...
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Liderazgo servicial, ElThis collection features forty-four renowned servant leadership experts and practitioners -prominent business executives, bestselling authors, and respected spiritual leaders- who offer advice and tools for implementing this proven, but for some still radical, leadership model. / Todos hemos visto el impacto negativo de los...
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MBA sin maestros, ElSometimes, we don’t need to know more things, what we need is to learn how to apply the things we know. The successful management of a company is a mixture of science and art, reason and emotion. Reading this book will help you to...
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Cómo construir una storybrandWhether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you...
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GER. Gestión eficaz de las recompensasRewards are a subject little treated in management books. Most of the time, managers are not aware of the attitudes they are promoting or penalizing and often the consequences are the contrary to the intentions when establishing these awards. / En este nuevo libro...
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El millonario instantáneoDo those who succeed work harder than those who only dream about success? Are they smarter? Luckier? And does financial success bring happiness? These perennial questions are perhaps more timely than ever. The Instant Millionaire answers them in the unforgettable voice of a very wise and...
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La vía rápida del millonarioThere is an expressway to extraordinary wealth and financial independence: the Fastlane, an alternative road to wealth that actually ignites dreams and creates millionaires young, not old. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a...
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JobcraftingJobcrafting is a new methodology to customize your work, add value and make it much more satisfying. This is achieved through taking advantage of all your resources and talents using one or some of the fifteen ideas that are included in this book, according...
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Liderazgo basado en virtudesThis is an innovative and revealing way to develop the profile of leaders, which offers a method of accelerated development of individual and organizational maturity. Applied in hundreds of successful cases of transformation of culture, in corporations and family businesses. / Después de cierto...
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SuscritosSubscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. / Las compañías...
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