Author: Roger Dooley
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Learn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. / De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%. Brainfluence explica cómo funciona el cerebro y explica tanto cómo su funcionamiento influye en nuestras acciones y también cómo se puede llegar a influir en cómo pensamos A través 100 breves consejos, imprescindibles para cualquier experto en marketing o en comunicación, podrá aprender cómo colocar sus productos, cómo fijar precios, lograr fidelidad a una marca y mucho más. También es lectura imprescindible para todos los que consumimos cotidianamente y nos dejamos influir por quienes hacen uso de estos 100 consejos.
Pages: 384
Imprint: Empresa Activa
Format: Paperback
BISAC Code: BUS043000
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