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Silver surfersOur life expectancy is increasing by five hours daily, with people living longer and appearing 10 years younger. By 2050, there will be more people over 65 than under 5, creating an inverted social pyramid. This affects the workforce, as senior professionals in their...
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Cómo leer un balance sin ser economistaThinking of starting a business or need to grasp basic accounting? This book is for you. It covers essential concepts like consistency and value conservation, and explains the daily and general ledgers. Learn to interpret financial health, predict income and expenses, and master tools...
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Marketing 6.0: El futuro es inmersivoThis book introduces metamarketing, blending physical and digital realities for a unique customer experience. Kotler, Kartajaya, and Setiawan explore how technologies like AI, augmented reality, and mixed reality, crucial for Gen Z and Alpha, shape the future of marketing. Learn to navigate this dynamic...
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Dominar la incertidumbreMost people are blown off course by unexpected events. Top performers, by contrast, know how to navigate our unpredictable world. Not just that: they know how to thrive in it. You can acquire this essential skill, too. In Mastering Uncertainty, investor and serial entrepreneur...
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El libro negro del emprendedor (New Edition)Being an entrepreneur is a vital posture and a way of facing the world that involves enjoying the uncertainty of tomorrow... We recover this essential manual that will teach you the keys necessary to be an entrepreneur through the importance of motivation, talent and...
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Diario de un CEOAt the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence. These fundamental laws...
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Lo que un líder no debe delegarWe live in an era of exponential and disruptive change where companies that do not adapt quickly die, and where traditional and hierarchical leaderships are in extinction. Therefore, organizations must pay attention to the issues of the future, talent, agility and culture, and adjust...
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La paradoja del rendimientoA Next Big Idea Club Must ReadTo succeed in a fast-changing world, individuals and companies know they must create a culture of growth, where experimentation and feedback are encouraged, and learning is integrated into the everyday. Yet we often get stuck in a well-worn...
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Confianza. La revolución del liderazgo auténticoHave you experienced the difficulty of leading a team of people? Do you need to develop your authentic leadership skills that lead to success? We are living through one of the most disruptive moments in the history of mankind. Since the financial and health...
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Empieza con el porqué (New Edition)START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can...
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Dinero fácil"A smart, savvy road map through the mayhem of the cryptocurrency madness." —RON CHERNOW, Pulitzer Prize-winning author of Alexander Hamilton From “one of the crypto industry’s unlikely but most prominent critics” (Washington Post), an entertaining and well-researched account of the rise and fall of...
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Talento, empresas y culturaDo you have the right talent for your firm? Is the business culture of your organization identifiable? Are talent and culture the keys to your business competitiveness? At a time like the present, when we live in a constant war for talent, it is...
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Innovar más allá de Silicon ValleyThe new handbook for innovation and startup success that challenges the gospel of Silicon Valley Innovating Beyond Silicon Valley is a journey into the future of entrepreneurial innovation that explores uncharted and under-resourced territory and challenges the conventions of Silicon Valley. Lazarow immerses us...
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Ideas que peganOne good idea can change everything. If you want to have powerful ideas and communicate them effectively to bring about behavior change or alter the opinions of your employees, buyers, children, readers, or students, Ideas That Stick is your book. Provocative, forward-thinking and fun,...
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Flujo de ideasLearn to develop ideas and distinguish which ones are truly innovative to take your team to another level... Jeremy Utley and Perry Klebahn belong to the renowned Hasso Plattner Institute of Design at Stanford University, one of the most prestigious laboratories of ideas, better...
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Está cabrón ser emprendedorThis is a dynamic and motivating business book very different from what is usually found on the market. Because we already know that entrepreneurship exists and that there are ...structures... to start something new or something different and achieve success, but, many times, how...
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El nuevo modelo de ventasThe old way of selling was killed off years ago. So why are businesses still leaning on old strategies? Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an...
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Mejores líderesDo you know what large organizations and successful people in sports, culture or business have in common? In these pages you will discover why the Hollywood industry settled in Los Angeles and had an unprecedented success, you will find out how the shortest player...
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El factor edadHow can we work and generate value between the young (genius) and the old (wisdom)? Millennials and boomers, generation Z and generation X share illusions and aspirations? Reality indicates that we are doomed to understand each other and, above all, to respect each other....
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