Dirigir y gobernar

This is the essential manual for every manager who aspires to transform their company at the pace of the markets and to achieve excellence in their leadership. This book analyzes the duality of these two crucial but complementary functions, which guarantees short-term effectiveness, efficiency and long-term sustainability and success. How do you balance the delivery of immediate results with the construction of a transformative future strategy? This book has the answers. It is not just a theoretical compendium, but a practical guide full of articles and exercises designed to improve your management and leadership skills. From transforming and delivering results to integrating customers and employees, each chapter provides valuable tools to bridge the gap between theory and practice. Whether you choose a sequential or selective reading, you will find in these pages a constant source of inspiration and service to the common good. This book provides a comprehensive approach to how a management team can transform and rejuvenate its company, improve its organizational health and ensure its relevance to customers in a changing environment.