EL BUEN GOBIERNO DE LA FAMILIA EMPRESARIA

This book by José Antonio Moreno is a practical and straightforward guide for those leading or involved in a family business. With a clear focus on selling more, managing better, and building a lasting legacy, it addresses the unique challenges family businesses face, such as succession, internal conflicts, and professionalization. Through real-life case studies of companies of different sizes and sectors, the author offers lessons based on experience, providing actionable advice on family governance, leadership, decision-making, and sustainable growth. The book emphasizes the importance of an organized and committed family to ensure the success and longevity of the business.