El arte del liderazgo comercial

Globalization has made our environments increasingly competitive. This circumstance requires professionals to be highly prepared, to face demands that are increasingly difficult to meet. In this context, a book like this one allows the reader to acquire invaluable knowledge. Iosu Lázcoz, author of such celebrated titles as 'The Art of Selling' or 'How to be the Best Salesman in the World', unravels the keys that will enable him to tackle the complex situation we are facing with solvency and authority. In this journey, the author will highlight the enormous value of humanism. The human factor runs the risk of being cornered by bytes and more bytes of information circulating in a sea of data. A company that aspires to have a future must know how to distinguish between technology and people, and direct its focus towards the latter. We are not machines. Treating the salesperson as a simple receiver of commands is a recklessness that leads companies to an increase in staff turnover’.