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This groundbreaking guide helps you spot the inevitable points of friction in your organization, and provides the tools and insight you need to eliminate them. After reading Friction, you’ll be able to establish positive habits and eliminate negative ones? building a company that’s the...

Learn how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various types of marketing stimuli. Analysts use this to measure a consumer's preference, what...