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Menos Tech y más PlatónSurely you have ever been asked: "Are you science or literature?". This dichotomy is so present today that it defines us as people and limits us in the workplace. But what if it wasn't? What if a philosopher can be just as or more...
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Influencer marketingDo you know what influencers can bring to your company and how to influence the buying process? Are you clear about the most effective strategies and how to measure and optimize your campaigns? This is a complete guide that will facilitate, step by step,...
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Cómo monetizar las redes socialesOpen the doors to the gold that any company craves for: the monetization of its social networks. You will learn how to develop your own management strategy without making mistakes. Everything you need to know to be able to use social networks as channels...
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Ivy PortfolioThe Ivy Portfolio shows step-by-step how to track and mimic the investment strategies of the highly successful Harvard and Yale endowments. Using the endowment Policy Portfolios as a guide, the authors illustrate how an investor can develop a strategic asset allocation using an ETF-based investment...
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La empresa invencibleThe Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. / Empresa invencible explica...
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50 clásicos de los negocios50 Business Classics presents entrepreneur stories, the best management thinking and proven ideas on strategy, innovation, and marketing. It presents ideas from texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from Google, Apple and Amazon. / ¿Qué tienen en...
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Capitalismo consciente - Guía prácticaThe Conscious Capitalism Field Guide gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization. This practical guide provides exercises, checklists, and advice to help you apply these ideas in your organization. / Después del exitoso...
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El hombre más rico de Babilonia (Empresa)This timeless book reveals the key to success hidden in the secrets of the ancients. This celebrated bestseller offers an understanding of-and a solution to-personal money problems. This is the original classic that reveals the secrets to acquiring money, keeping money, and making money...
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Un buda en la oficinaThere is another way of achieving professional success different than the one taught in business schools. Through a series of trainings and practices you can be an affectionate, equanimous and an optimistic professional, as well as efficient. You just need to follow the teachings...
- $26.06
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Manual de franquicia para emprendedoresEntrepreneurship and franchising requires risks, discipline, and a good dose of effort and dedication to the business, but also the knowledge necessary to be able to address it with certain guarantees of success. This book is an effective and helpful manual for those in...
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PionerosWhat’s the secret to continuous growth and innovation? According to Marc Benioff, the answer is building a culture in which your values permeate everything. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies --...
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Diseñar el cambioThe myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a rigorous process. Change by Design explains Design Thinking, the collaborative process by which the designer’s methods are employed to...
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Las siete habilidades para el futuroOur world is changing so fast that to stand out you need to tap into your own resources. Doing so puts you firmly back into the driving seat of your own life. But what are the key competences that you need? 7 Skills for...
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Dirigir vendedores es mucho másPedro is promoted to Sales Director of a newly acquired insurance broker company. Aware that being a good salesman and leading a good sales team are very different, he turns to the wise advice of his mentor. He soon learns that the key is...
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Todo el mundo es importanteIn this book, Bob Chapman and Raj Sisodia, show how to view employees positively. By doing so, disengaged workers begin to share their gifts and talents. Uninspired workers stop feeling that their jobs have no meaning. And everyone stops counting the minutes until it's...
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Te van a despedir y lo sabesThis book is for all who have ever suffered, cried, complained, criticized, or have been momentarily happy in big or small companies, because they have been fired or know they will be fired soon. / ¿Qué vas a hacer si te despiden mañana? ¿Si...
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El antídoto (Rebate)Robots, artificial intelligence, and other technical developments will change the labor landscape of the near future. Through 12 interviews with personalities from the world of technology and artificial intelligence, Carlos Rebate offers us the antidote to establish a strategy for the future. / Robots,...
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¿Por qué tantos hombres incompetentes se convierten en líderes?Most organizations equate leadership potential with a handful of destructive personality traits, like overconfidence and narcissism. The result is a system that rewards arrogance rather than humility, loudness rather than wisdom. There is a new system and process that helps us put the right...
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El arte de venderSuccess or failure in sales always depends on business management. This book has been written by an active seller who has been awarded by the multinationals Procter & Gamble and Sutter Professional for seven consecutive years. Find success by following the 100 reflections and...
- $21.56
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El arte de liderarThis book is intended for managers of a large company, an SME, or a start up. The examples of leadership that we have gathered here harbor wisdom, good judgment and common sense, that is, all the essential resources for any professional activity to be...
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