Author: David Rogers
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The Digital Transformation Playbook shows how companies can reinvigorate their game plans and capture new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy―customers, competition, data, innovation, and value.
Pages: 144
Imprint: Empresa activa
Format: Paperback
Collection: Gestión del conocimiento
BISAC Code: BUS063000
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