Tesla

From the automobile revolution to the elite of the world's most innovative technology companies. Why will Tesla become the largest company in the world? The company led by Elon Musk has broken all records in the ranking of the most valuable brands on the planet, even surpassing giants such as Facebook, Disney or Coca Cola. But Tesla does not hit the brakes and will soon make history. Not only for producing the most avant-garde cars in the world with performance that exceeds any expectation, but also because it is pushing the buttons of technologies such as artificial intelligence or energy storage which are revolutionizing key sectors of our economy and will solve some of the biggest problems that humanity faces. This isn't just about cars anymore. Tesla. The DNA of disruption narrates how this company has gone from being a car company to a world leader in artificial intelligence, energy and mobility. From mass production car manufacturing processes done at speeds and efficiency never seen before to solving the problem of autonomous driving - achieving a dominant position in the manufacture of batteries and energy storage or conquering the field of artificial intelligence, making its machines able to "see" the world as we humans do. An essential reading for leaders of organizations who love innovation and business entrepreneurship and for all the unconditional fans of the brand.