NEGOCIAR TRAS EL NO

The Book of Real-World Negotiations offers a practical, case-based approach to mastering negotiation by drawing on real-life examples from business, government, and everyday life. Unlike books that rely on theory or hypothetical scenarios, it showcases what’s truly possible through preparation, strategy, persistence, and creativity. By immersing readers in real negotiations, it helps build the knowledge and confidence needed to avoid poor deals and unlock greater value. Ideal for students, instructors, and professionals alike, this book delivers critical insights into the art of negotiation, with cases organized into domestic, international, governmental, and daily life contexts.