Metaverso

WELCOME TO A JOURNEY BEYOND REALITY, WELCOME TO THE METAVERSE. The metaverse is the new three-dimensional Internet about to change everything in digital consumption. A new dimension will allow us to have incredible experiences in fairy-tale places never before explored. Locations where we will carry out almost physical activities and where new businesses will be created. Explore the journey of a small group of people from different parts of the world created one of the largest technological waves in recent history by uniting their knowledge and business vision. The story is told by one of its precursors, Edgar Martín-Blas, co-founder, CEO and creative director of Virtual Voyagers, a Spanish company specialized in virtual environments that works on the construction of the metaverses of giants such as Meta (Facebook) or Vodafone. But beyond technology, this adventure deals with the lessons he has experienced during his life and how he has applied them to future decisions, thus forging a philosophy that has launched his company and has led him to manage more than two hundred projects for brands such as Ferrari, Disney, Ikea, Inditex, Acciona or Mastercard. Find out how this group of people achieved this feat worthy of an American road movie with no plan other than their intuition and knowledge. Learn about the pillars of the metaverse and explore the limits that this virtual world has broken and those that still lie ahead. Read this book, and you will be able to understand the world that lies ahead.