Marketing no es (solo) publicidad

Marketing no es (solo) publicidad

Marketing is not (just) Advertising

Author: Pilar Bringas Grande

In the general media the term 'marketing' is understood and used in an erratic and ambiguous way. This is an informative book that shows that doing good marketing means understanding who you serve, designing the way to do it differently and communicating it effectively, applying a lot of common sense, a little intuition and a touch of creativity.
Publisher: Almuzara
EAN: 9788418757594
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Estimated to be delivered on 12/01/2022 - 15/10/2022.

Marketing no es (solo) publicidad

Marketing no es (solo) publicidad

$26.95 $24.26
Marketing no es (solo) publicidad

Marketing no es (solo) publicidad

$26.95 $24.26
Description
Description
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In the general media the term 'marketing' is understood and used in an erratic and ambiguous way. This is an informative book that shows that doing good marketing means understanding who you serve, designing the way to do it differently and communicating it effectively, applying a lot of common sense, a little intuition and a touch of creativity.

Additional Information
Additional Information
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Pages: 176

Imprint: LID

Format: Paperback

Collection: Acción Empresarial

BISAC Code: BUS043000

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