Author: José Manuel Gómez-Zorrilla & Daniel Sánchez Piña
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Estimated to be delivered on 12/01/2022 - 15/10/2022.
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A practical and useful guide full of real cases to successfully measure strategy step by step your digital marketing: from working on the cost structure and digital benefit, to setting an optimal price for your product or service to understanding and applying the KPIs Basic and Advanced to improve digital investment optimization, conversion and retention. A reference guide for your day-to-day professional life.
Pages: 196
Imprint: LID
Format: Paperback
Collection: Acción Empresarial
BISAC Code: BUS090040
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