Author: Matthew Dixon; Brent Adamson
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This is a different kind of sales book. It doesn’t focus solely on summarizing a sales method or showcasing the experiences of a successful seller, but rather the result of extensive research into the traits of salespeople. The conclusions of this research have been surprising, and in some cases, contradictory to conventional wisdom. The best salesperson isn’t necessarily the one with the best public relations skills, but rather the one who can challenge the buyer, knows the business inside and out, and can control the dialogue throughout the sales process. Learn the traits of your salespeople and how to turn them into challenging sellers.
Pages: 352
Imprint: Empresa Activa
Format: Paperback
Collection: Empresa activa
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