El CEO detrás del Dr. Simi

Dr. Simi has become a part of popular culture and, of course, in the hearts and memories of people, represented in mascots and stuffed animals, reaching many countries and the hands of very successful people. What is happening behind this great event? How did Farmacias Similares come to this? Who is behind this brilliant, powerful and responsible combination? And most importantly, how can we learn from his steps to replicate it in our environment? "The CEO behind Dr. Simi" addresses the need to have a broad vision to adapt a business to the new times, grow it and be socially responsible, through the experience of Víctor González Herrera at the head of Grupo Por Un País Mejores and the derived projects. It also shares management keys, search and areas of opportunity that the author has found to improve an initial business and open up to other possible ones. Farmacias Similares, through example, achievements and a great committed team, shows us that where one wins, we can all win.