DE VERDAD QUIERES SER CEO? LIDERAZGO AUDAZ

There are trendy professions. Yuppies in the ’80s, bloggers at the turn of the century, or influencers in the past decade. Now everyone wants to be a CEO, without really knowing what it entails. So that no one is misled, this book explains that the CEO is the person most committed to the company; the one who must achieve sales targets, customer satisfaction, cost savings, and financing. They must be accountable to the owners, convince customers and suppliers, employees and investors, unions, politicians, and anyone who voices an opinion on social media. They must also work from dawn to dusk; be the foremost expert in their industry; be friendly and assertive; uphold honesty as a guiding principle and possess above-average intelligence, in addition to understanding geopolitics and mastering the markets. And yet, a single misfortune can leave them without a company and without a job. The key to successfully tackling this colossal challenge is bold leadership. Bold because there are two options: hide or stand your ground. Bold because daring is behind great business achievements. Bold so as not to skimp on either effort or humility, without losing rationality or the desire to communicate. Bold because putting your neck on the line will be the only way to be a CEO.