AHORA, AHORRA

Saving isn’t giving up: it’s choosing. And choosing is being free. In a world full of contradictory messages about money, *Now, Save* champions an idea as old as it is essential: saving isn’t a secondary option, but the starting point for personal and collective progress. Throughout these pages, Carlos Rodríguez Braun and José Ramón Iturriaga debunk widespread myths — from the supposed futility of saving to blind faith in spending or the state — and offer readers a coherent and practical perspective. The book combines theory and action in two main sections. First, it shatters what you thought you knew about saving. From the perspectives of economics, society, and individual freedom, it refutes fallacies and reveals why saving is the foundation of progress. Then, it moves to action and answers bluntly the questions that really matter: why start now, how much to save, why do it, and how to put it into practice intelligently. With an educational and well-founded approach, *Now, Save* clears up the confusion surrounding the role of the state, wealth, and personal responsibility, and champions saving as a tool for security and autonomy. It’s not just about putting money aside, but about building options, reducing dependencies, and deciding for yourself.