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In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of...

This book introduces metamarketing, blending physical and digital realities for a unique customer experience. Kotler, Kartajaya, and Setiawan explore how technologies like AI, augmented reality, and mixed reality, crucial for Gen Z and Alpha, shape the future of marketing. Learn to navigate this dynamic...