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Cats are skilled manipulators who can talk you into just about anything without a single word. On the other hand, try getting a cat to do what you want… While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and...

Cats are skilled manipulators who can talk you into just about anything without a single word. On the other hand, try getting a cat to do what you want… While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, and...

A master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations....