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David Hieatt is a hands-on entrepreneur who has built successful brands with limited resources, such as Hiut Denim Co. His newsletter "Scrapbook Chronicles" has become a cult publication, helping the company grow 25% annually. A cofounder of Do Lectures, he has given talks at...

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making...